Instagram is testing new Reels formats called Templates
The feature appears somewhat similar to TikTok’s own templates tool, which allows creators to drop their own content into a premade sequence. Reverse engineer Alessandro Paluzzi spotted an early version of Templates in January, while marketing manager and influencer Josephine Hill has already gotten to experience the feature.
In a screenshot posted by Hill in March, it looks like users can swap their own clips into preset frames, as well as add their own audio. This could save users from using third-party templates from sites like Canva, or having to closely follow online tutorials to achieve a specific format, something Hill pointed out to Insider.
Instagram REELS announced a new feature! “Use as template” allows user to replace the clips with your own and it will match the time stamps of the template reel. Let me know what you think of this feature. Does this make you want to create more reels? pic.twitter.com/rLMJAX89jG
— Jo Millie (@JosephineMedia) March 26, 2022
“We are always working on new ways to make Reels simpler to create,” a Meta spokesperson said in a statement to Insider. “We are testing the ability for you to make a reel using an existing Template from another reel.” Instagram also told Insider that it’s currently testing the feature with a small group of users.